FullSizeRender (1).jpg
tassimo_key.jpg
full.jpg
SoS.jpg
Fr7_CityMtFINALCS5-01_770.jpg
StrengthHasNoGender+Cover.jpg
FullSizeRender (1).jpg

Bio


Rebecca Schefkind

Art Director / Designer / Celebrity Cat Owner

SCROLL DOWN

Bio


Rebecca Schefkind

Art Director / Designer / Celebrity Cat Owner

 

A LITTLE ABOUT ME

I'm an art director with a penchant for big ideas and thoughtful design. I began my career at Landor Associates in NYC, where I worked on Marlboro, Captain Morgan, and Smirnoff (sorry mom). I then became an art director at McgarryBowen NYC, working on Reebok, Verizon, and 7UP. And after that, Mekanism NYC. I’m currently an art director at Cutwater in San Francisco. If you want to chat—or you’re just interested in my famous cat—let me know. 

rebecca.schefkind@gmail.com

 
tassimo_key.jpg

Tassimo


TassimoBE INDECISIVE

 

Tassimo


TassimoBE INDECISIVE

 

TASSIMO

Tassimo stands for the joy of indecisiveness. This branded campaign encourages the exploration of new flavors,
extending into print, OOH, and interactive web executions.

 
 
 
 
 
full.jpg

Brawny Mother's Day


Brawny

Mother's Day

Brawny Mother's Day


Brawny

Mother's Day

ONCE A MOTHER, ALWAYS A GIANT

Kids see their mothers as giants. So, this Mother's Day, we wanted to share a video that shows the everyday
ways moms are strong and resilient. We strapped Spectacles on some toddlers and off we went!

 
Adweek.png
 
 
SoS.jpg

Save Our Snowmen


Cool Effect

Save Our Snowmen

Save Our Snowmen


Cool Effect

Save Our Snowmen

SAVE OUR SNOWMEN

Their habitat is threatened. Their hopes are dwindling. Our hearts are melting.

Cool Effect is an organization that fights climate change by supporting the world's best carbon-reducing projects. For the holiday season, we created a campaign that explored the effects of climate change in an unexpected, lighthearted way. This included short film, website saveoursnowmen.org, a full-page ad for the New York Times, video billboards, protest signs and bus wraps that appeared in New York City, emails, YouTube trailers, Facebook ads and more. 

Full-Length Mockumentary (Webby Finalist)
This short film aired on YouTube, in movie theaters, and was shown in the Sundance Film Festival.

 

NBC News
NBC News in New York covered the campaign ;ainc

Fr7_CityMtFINALCS5-01_770.jpg

Johnny Appleseed


Johnny Appleseed

LET THE STORIES FLOW

Johnny Appleseed


Johnny Appleseed

LET THE STORIES FLOW

JOHNNY APPLESEED HARD APPLE CIDER

Anheuser-Busch needed a visual identity and online presence.
This included an animated website and social posts to launch the brand.

 
 
 
StrengthHasNoGender+Cover.jpg

Strength Has No Gender


 

Johnny Appleseed

STRENGTH HAS NO GENDER

 

Strength Has No Gender


 

Johnny Appleseed

STRENGTH HAS NO GENDER

 

STRENGTH HAS NO GENDER

To celebrate Women's History Month, we replaced the iconic Brawny Man with the Brawny Woman on packaging and across the brand.