FullSizeRender (1).jpg
tassimo_key.jpg
full.jpg
ChipotleKeyFrame.jpg
StrengthHasNoGender+Cover.jpg
RH.jpg
PostitKeyframe.jpg
SoS.jpg
FullSizeRender (1).jpg

Bio


Rebecca Schefkind

Art Director / Designer / Celebrity Cat Owner

SCROLL DOWN

Bio


Rebecca Schefkind

Art Director / Designer / Celebrity Cat Owner

 

A LITTLE ABOUT ME

I'm an art director with a penchant for big ideas and thoughtful design. I've worked in New York City, DC, and now San Francisco. I’m currently an art director at Venables, Bell & Partners. If you want to chat—or you’re just interested in my famous cat—let me know. 

LinkedIn
rebecca.schefkind@gmail.com

 
tassimo_key.jpg

Tassimo


TassimoBE INDECISIVE

 

Tassimo


TassimoBE INDECISIVE

 

 

TASSIMO

Tassimo stands for the joy of indecisiveness. This campaign encourages the exploration of new flavors, extending into print, OOH, and interactive web executions.

 
 
 
 
full.jpg

Brawny Mother's Day


Brawny

Mother's Day

Brawny Mother's Day


Brawny

Mother's Day

 

ONCE A MOTHER, ALWAYS A GIANT

Kids see their mothers as giants. So, this Mother's Day, we wanted to share a video that shows the everyday ways moms are strong and resilient. We strapped Spectacles on some toddlers and off we went!

 
 
 
Adweek.png
 
 
ChipotleKeyFrame.jpg

Chipotle "For Real"


Chipotle

For Real

Chipotle "For Real"


Chipotle

For Real

 

FOR REAL

Chipotle’s new brand launch is all about real food made with real ingredients. From the food itself to the Rewards Program, we wanted to keep it as real and authentic as possible.

 
 

Brand Campaign

Rewards Campaign

StrengthHasNoGender+Cover.jpg

Strength Has No Gender


Brawny

STRENGTH HAS NO GENDER

Strength Has No Gender


Brawny

STRENGTH HAS NO GENDER

 

STRENGTH HAS NO GENDER

To celebrate Women's History Month, we replaced the iconic Brawny Man with the Brawny Woman on packaging and across the brand. 

 
 
 
 
RH.jpg

Renaissance Hotels


Renaissance Hotels

Discover This Way

Renaissance Hotels


Renaissance Hotels

Discover This Way

 

DISCOVER THIS WAY

To launch the Renaissance Hotels brand, we partnered with Judith Hill to create a music video. Then we made branded short-form content and stylized visuals to entice guests to “Discover This Way.”

 
 

 

Print_design.jpg
PostitKeyframe.jpg

Post-It Notes


Post-it Notes

DREAMS

Post-It Notes


Post-it Notes

DREAMS

 

DREAMS

You’re 42% more likely to achieve your goals if you write them down. So with the help of Hailee Steinfeld, we inspired students with an inspirational poem written on a massive wall of Post-its. Then we had real students help fill the wall with written Post-it note poems of their own.

 
 

Brand Spot

Documentary Film

SoS.jpg

Save Our Snowmen


Cool Effect

Save Our Snowmen

Save Our Snowmen


Cool Effect

Save Our Snowmen

 

SAVE OUR SNOWMEN

Their habitat is threatened. Their hopes are dwindling. Our hearts are melting.

Cool Effect is an organization that fights climate change by supporting the world's best carbon-reducing projects. For the holiday season, we created a campaign that explored the effects of climate change in an unexpected, lighthearted way. This included short film, website saveoursnowmen.org, a full-page ad for the New York Times, video billboards, protest signs and bus wraps that appeared in New York City, emails, YouTube trailers, Facebook ads and more. 

 
 

Full-Length Mockumentary (Webby Finalist)
This short film aired on YouTube, in movie theaters, and was shown in the Sundance Film Festival.